Our story

Protecting what previous generations built.

Ancient Landmark Web Co. is a faith-built web studio founded by a U.S. Navy Chief Petty Officer, serving the established small businesses of North Texas.

From the founder

Hi, I'm Joshua Coots.

Joshua Coots, founder of Ancient Landmark Web Co., standing on a North Texas town square
Joshua Coots, founder · McKinney, Texas

I served in the United States Navy as an Aviation Electrician's Mate and earned the rank of Chief Petty Officer. In naval aviation there's no room for "close enough": every system has to be checked, tested and right before an aircraft flies. I bring that same standard to every website I build.

I've lived in North Texas for ten years, and I'm raising a young family here. We've watched these towns change fast: new neighborhoods where pastures used to be, new schools, and thousands of new neighbors every year.

That growth is good news. But it moves quickly, and the businesses that were here first can get lost behind it. I don't want your business left behind.

I started Ancient Landmark because I kept seeing the same thing: businesses that have served our towns for decades, like the pharmacy, the vet, the family plumber and the barbecue truck, are nearly invisible to the families moving in.

They didn't lose their quality. Their websites just stopped keeping up. That's a problem I can fix, and it's work I'm proud to do.

When you work with me, you get one person who answers your call, a price in writing before anything starts, and a website built to be found.

Why the name

"Remove not the ancient landmark, which thy fathers have set."

Proverbs 22:28


In ancient times, landmark stones marked the boundaries previous generations had set, and moving them was a serious wrong. To me, the long-standing businesses in our towns are landmarks too. This studio exists to help them stay seen, stay trusted, and keep their place as North Texas grows.

Our calling: to honor Proverbs 22:28 by preserving the landmarks previous generations set, one business, one town, one website at a time.

Our mission

Built to stand. Built to be found.

We help the businesses that built our towns stay seen as North Texas grows, with honest websites that are built to stand and built to be found.

Our vision

For generations to come.

That the landmarks of our communities, the family shops, clinics, and trades, don't just survive growth but thrive because of it, for generations to come.

How we work

What you can count on.

  1. Honest advice

    If your current site is fine, we'll tell you, and won't sell you one you don't need.

  2. Prices in writing

    A fixed quote before work starts. No surprise invoices.

  3. Promises kept

    Clear timelines, regular updates, and a person who picks up the phone.

  4. Every business welcome

    Faith shapes how we work. We gladly serve every business in our community.

Let's take a look at your website.

A free ten-minute audit, in person, with no obligation.